\u0623\u0641\u0627\u0644\u0627 \u0643\u0648\u0645\u0628\u0644\u0643\u0633 ITS \u2014 \u0643\u0644\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a<\/title>\r\n\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Almarai:wght@300;400;700;800&display=swap\" rel=\"stylesheet\">\r\n\r\n<style>\r\n:root {\r\n --navy: #0F173A;\r\n --navy-panel: #16204a;\r\n --ice-bg: #F6F8FC;\r\n --ice-panel: #FFFFFF;\r\n --royal: #2842B2;\r\n --cyan: #02F3FE;\r\n\r\n --line-dark: rgba(233,238,248,0.12);\r\n --line-dark-strong: rgba(2,243,254,0.35);\r\n --line-light: rgba(15,23,58,0.11);\r\n --line-light-strong: rgba(40,66,178,0.35);\r\n\r\n --text-dark: #E9EEF8;\r\n --text-dark-dim: #93A0C2;\r\n --text-dark-faint: #5a6690;\r\n --text-light: #0F173A;\r\n --text-light-dim: #55607a;\r\n --text-light-faint: #94a3b8;\r\n\r\n --sans: 'Almarai', ui-sans-serif, system-ui, -apple-system, sans-serif;\r\n}\r\n\r\n* { box-sizing: border-box; }\r\nbody { margin: 0; font-family: var(--sans); -webkit-font-smoothing: antialiased; direction: rtl; text-align: right; }\r\n.wrap { max-width: 1120px; margin: 0 auto; padding: 88px 32px; }\r\na { color: inherit; }\r\n\r\nsection.dark { background: var(--navy); color: var(--text-dark); }\r\nsection.light { background: var(--ice-bg); color: var(--text-light); }\r\n\r\n\/* ---------- HERO ---------- *\/\r\n.hero .wrap { padding-top: 190px; padding-bottom: 64px; }\r\n.hero-meta { font-size: 13px; font-weight: 700; letter-spacing: 0.05em; color: var(--text-dark-faint); margin-bottom: 28px; }\r\n.hero-meta b { color: var(--cyan); font-weight: 700; }\r\nh1.hero-title { font-size: clamp(32px, 4vw, 48px); line-height: 1.25; letter-spacing: -0.01em; font-weight: 800; margin: 0 0 20px; max-width: 760px; color: #fff; }\r\n.hero-sub { font-size: 16.5px; line-height: 1.7; font-weight: 300; color: var(--text-dark-dim); max-width: 600px; margin: 0; }\r\n\r\n\/* ---------- MESSAGE SECTION ---------- *\/\r\n.msg-grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: 56px; align-items: start; }\r\n@media (max-width: 820px) { .msg-grid { grid-template-columns: 1fr; gap: 36px; } }\r\n\r\n.ceo-photo-card { position: sticky; top: 48px; }\r\n@media (max-width: 820px) { .ceo-photo-card { position: static; max-width: 280px; margin-inline: auto; } }\r\n.ceo-photo-frame { border-radius: 6px; overflow: hidden; border: 1px solid var(--line-light); box-shadow: 0 30px 70px -34px rgba(15,23,42,0.25); }\r\n.ceo-photo-frame img { width: 100%; display: block; }\r\n.ceo-caption { margin-top: 18px; text-align: center; }\r\n.ceo-name { font-size: 16px; font-weight: 700; color: var(--text-light); }\r\n.ceo-role { margin-top: 4px; font-size: 12px; font-weight: 700; letter-spacing: 0.05em; color: var(--royal); }\r\n.ceo-org { margin-top: 2px; font-size: 11px; font-weight: 700; letter-spacing: 0.05em; color: var(--text-light-faint); }\r\n\r\n.msg-body p { font-size: 16px; line-height: 1.85; color: var(--text-light-dim); font-weight: 300; margin: 0 0 22px; }\r\n.msg-body p.lede { font-size: 19px; line-height: 1.7; color: var(--text-light); font-weight: 700; }\r\n.msg-body p.pillars b { color: var(--royal); font-weight: 700; }\r\n\r\n.msg-tagline { margin: 36px 0 32px; padding: 22px 26px; border-inline-start: 4px solid var(--royal); background: #ffffff; border-radius: 4px; box-shadow: 0 16px 40px -30px rgba(15,23,42,0.2); }\r\n.msg-tagline p { margin: 0; font-size: 17px; font-weight: 700; color: var(--text-light); line-height: 1.5; }\r\n\r\n.signature { margin-top: 40px; padding-top: 28px; border-top: 1px solid var(--line-light); }\r\n.sig-word { font-size: 13px; font-weight: 700; color: var(--text-light-faint); margin-bottom: 6px; }\r\n.sig-name { font-size: 18px; font-weight: 700; color: var(--text-light); }\r\n.sig-title { margin-top: 2px; font-size: 13.5px; font-weight: 400; color: var(--text-light-dim); }\r\n\r\n\/* ---------- CLOSING CTA (dark) ---------- *\/\r\n.closing { border-radius: 6px; padding: 48px; }\r\n.dark .closing { border: 1px solid var(--line-dark-strong); background: radial-gradient(circle at 15% 20%, rgba(2,243,254,0.10), transparent 60%); }\r\n.closing h3 { font-size: 24px; margin: 0 0 12px; font-weight: 700; color: #fff; }\r\n.closing p { font-size: 15px; line-height: 1.6; max-width: 520px; margin: 0 0 28px; color: var(--text-dark-dim); font-weight: 300; }\r\n.btn-primary { background: var(--royal); color: #ffffff; font-weight: 700; font-size: 14px; padding: 13px 22px; border-radius: 3px; text-decoration: none; display: inline-block; }\r\n.closing-meta { font-size: 12px; margin-top: 18px; color: var(--text-dark-faint); }\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n\r\n<section class=\"dark hero\">\r\n <div class=\"wrap\">\r\n <div class=\"hero-meta\">\u0639\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u00b7 <b>\u0643\u0644\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a<\/b><\/div>\r\n <h1 class=\"hero-title\">\u0628\u0646\u0627\u0621 \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0622\u0645\u0646\u0629 \u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b.<\/h1>\r\n <p class=\"hero-sub\">\u0643\u0644\u0645\u0629 \u0645\u0646 \u0627\u0644\u0645\u0647\u0646\u062f\u0633 \u0639\u0628\u062f \u0627\u0644\u0644\u0647 \u0627\u0644\u063a\u062f\u064a\u062f\u060c \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a \u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0623\u0641\u0631\u064a\u0642\u064a\u0627\u060c \u062d\u0648\u0644 \u0631\u0624\u064a\u0629 \u0623\u0641\u0627\u0644\u0627 \u0643\u0648\u0645\u0628\u0644\u0643\u0633 ITS \u0648\u0627\u0644\u0631\u0643\u0627\u0626\u0632 \u0627\u0644\u0623\u0631\u0628\u0639 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u064a\u0647\u0627.<\/p>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<section class=\"light\">\r\n <div class=\"wrap\">\r\n <div class=\"msg-grid\">\r\n <div class=\"ceo-photo-card\">\r\n <div class=\"ceo-photo-frame\">\r\n <img decoding=\"async\" src=\"https:\/\/avalaits.com\/wp-content\/uploads\/2026\/09\/75c2aceb-5964-437c-975c-a5a741d9e2b7.png\" alt=\"\u0627\u0644\u0645\u0647\u0646\u062f\u0633 \u0639\u0628\u062f \u0627\u0644\u0644\u0647 \u0627\u0644\u063a\u062f\u064a\u062f\u060c \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a \u2013 \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0623\u0641\u0631\u064a\u0642\u064a\u0627\u060c \u0623\u0641\u0627\u0644\u0627 \u0643\u0648\u0645\u0628\u0644\u0643\u0633 ITS\" loading=\"lazy\" \/>\r\n <\/div>\r\n <div class=\"ceo-caption\">\r\n <div class=\"ceo-name\">\u0627\u0644\u0645\u0647\u0646\u062f\u0633 \u0639\u0628\u062f \u0627\u0644\u0644\u0647 \u0627\u0644\u063a\u062f\u064a\u062f<\/div>\r\n <div class=\"ceo-role\">\u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a \u2013 MENA<\/div>\r\n <div class=\"ceo-org\">\u0623\u0641\u0627\u0644\u0627 \u0643\u0648\u0645\u0628\u0644\u0643\u0633 ITS<\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"msg-body\" style=\"text-align: justify;\">\r\n <p class=\"lede\">\u0641\u064a \u0634\u0631\u0643\u0629 \u0623\u0641\u0627\u0644\u0627 \u0643\u0648\u0645\u0628\u0644\u0643\u0633 ITS\u060c \u0646\u0624\u0645\u0646 \u0628\u0623\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0644\u0627 \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0625\u062d\u062f\u0627\u062b \u0627\u0644\u062a\u062d\u0648\u0644 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0641\u062d\u0633\u0628 \u2014 \u0628\u0644 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0628\u0646\u064a \u0645\u0633\u062a\u0642\u0628\u0644\u0627\u064b \u0623\u0643\u062b\u0631 \u0623\u0645\u0627\u0646\u0627\u064b\u060c \u0648\u0630\u0643\u0627\u0621\u064b\u060c \u0648\u062a\u0631\u0627\u0628\u0637\u0627\u064b.<\/p>\r\n \r\n <p class=\"pillars\">\u062a\u062a\u0645\u062d\u0648\u0631 \u0631\u0624\u064a\u062a\u0646\u0627 \u062d\u0648\u0644 \u0623\u0631\u0628\u0639 \u0631\u0643\u0627\u0626\u0632 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629: <b>\u0627\u0644\u0623\u0645\u0646 \u0627\u0644\u0633\u064a\u0628\u0631\u0627\u0646\u064a<\/b>\u060c <b>\u0645\u0631\u0627\u0643\u0632 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/b>\u060c <b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u0629<\/b>\u060c \u0648<b>\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062d\u0643\u0648\u0645\u064a<\/b>. \u0648\u062a\u064f\u0634\u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0631\u0643\u0627\u0626\u0632 \u0645\u0639\u0627\u064b \u0645\u0646\u0638\u0648\u0645\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u064f\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0646 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0628\u062b\u0642\u0629\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u0631\u0648\u0646\u0629\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0642\u064a\u0645\u0629 \u0645\u0644\u0645\u0648\u0633\u0629 \u0648\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633.<\/p>\r\n \r\n <p>\u0646\u062d\u0646 \u0646\u062c\u0645\u0639 \u0628\u064a\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0648\u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u0631\u0641\u0629 \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a\u0629\u060c \u0648\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0645\u062d\u0644\u064a\u0629\u060c \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u060c \u0648\u0646\u0642\u0644 \u0627\u0644\u0645\u0639\u0631\u0641\u0629\u061b \u0644\u062a\u0642\u062f\u064a\u0645 \u062d\u0644\u0648\u0644 \u0645\u064f\u0635\u0645\u0645\u0629 \u062e\u0635\u064a\u0635\u0627\u064b \u0644\u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647 \u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0623\u0641\u0631\u064a\u0642\u064a\u0627 \u0648\u0645\u0627 \u062d\u0648\u0644\u0647\u0627.<\/p>\r\n \r\n <p>\u0625\u0646 \u0627\u0644\u0623\u0645\u0627\u0646 \u0648\u0627\u0644\u062b\u0642\u0629 \u0647\u0645\u0627 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0643\u0644 \u0645\u0627 \u0646\u0642\u0648\u0645 \u0628\u0647. \u0648\u0645\u0639 \u062a\u0633\u0627\u0631\u0639 \u0648\u062a\u064a\u0631\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0646\u062c\u062f\u062f \u0627\u0644\u062a\u0632\u0627\u0645\u0646\u0627 \u0628\u0628\u0646\u0627\u0621 \u0627\u0644\u0628\u0646\u064a\u0629 \u0627\u0644\u062a\u062d\u062a\u064a\u0629 \u0627\u0644\u0622\u0645\u0646\u0629 \u0648\u0627\u0644\u0645\u0648\u062b\u0648\u0642\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u062f\u0639\u0645 \u0647\u0630\u0627 \u0627\u0644\u0639\u0635\u0631 \u0627\u0644\u062c\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0630\u0643\u064a\u0629.<\/p>\r\n \r\n <p>\u0648\u0628\u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0641\u0625\u0646 \u0637\u0645\u0648\u062d\u0646\u0627 \u0648\u0627\u0636\u062d: \u0628\u062d\u0644\u0648\u0644 \u0639\u0627\u0645 2030\u060c \u0646\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u0631\u0633\u064a\u062e \u0645\u0643\u0627\u0646\u0629 \"\u0623\u0641\u0627\u0644\u0627 \u0643\u0648\u0645\u0628\u0644\u0643\u0633 ITS\" \u0644\u062a\u0643\u0648\u0646 \u0636\u0645\u0646 \u0623\u0641\u0636\u0644 10 \u0634\u0631\u0643\u0627\u062a \u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u0627\u062a\u0635\u0627\u0644\u0627\u062a \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0623\u0641\u0631\u064a\u0642\u064a\u0627. \u0648\u0633\u0646\u0633\u0639\u0649 \u0644\u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0627 \u0627\u0644\u0637\u0645\u0648\u062d \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0643\u0641\u0627\u0621\u0627\u062a\u0646\u0627 \u0648\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u062a\u0646\u0627\u060c \u0648\u0627\u0644\u0634\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0642\u0648\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0627\u0644\u062b\u0627\u0628\u062a \u062a\u062c\u0627\u0647 \u0639\u0645\u0644\u0627\u0626\u0646\u0627.<\/p>\r\n \r\n <div class=\"msg-tagline\">\r\n <p>\u0628\u0646\u0627\u0621 \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0622\u0645\u0646\u0629 \u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b.<\/p>\r\n <\/div>\r\n \r\n <div class=\"signature\">\r\n <div class=\"sig-word\">\u0645\u0639 \u062e\u0627\u0644\u0635 \u0627\u0644\u062a\u0642\u062f\u064a\u0631\u060c<\/div>\r\n <div class=\"sig-name\">\u0627\u0644\u0645\u0647\u0646\u062f\u0633 \u0639\u0628\u062f \u0627\u0644\u0644\u0647 \u0627\u0644\u063a\u062f\u064a\u062f<\/div>\r\n <div class=\"sig-title\">\u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a \u2013 \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0623\u0641\u0631\u064a\u0642\u064a\u0627\u060c \u0623\u0641\u0627\u0644\u0627 \u0643\u0648\u0645\u0628\u0644\u0643\u0633 ITS<\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section>\r\n\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u0623\u0641\u0627\u0644\u0627 \u0643\u0648\u0645\u0628\u0644\u0643\u0633 ITS \u2014 \u0643\u0644\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0639\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u00b7 \u0643\u0644\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0628\u0646\u0627\u0621 \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0622\u0645\u0646\u0629 \u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2090","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/avalaits.com\/ar\/wp-json\/wp\/v2\/pages\/2090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avalaits.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/avalaits.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/avalaits.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avalaits.com\/ar\/wp-json\/wp\/v2\/comments?post=2090"}],"version-history":[{"count":5,"href":"https:\/\/avalaits.com\/ar\/wp-json\/wp\/v2\/pages\/2090\/revisions"}],"predecessor-version":[{"id":2096,"href":"https:\/\/avalaits.com\/ar\/wp-json\/wp\/v2\/pages\/2090\/revisions\/2096"}],"wp:attachment":[{"href":"https:\/\/avalaits.com\/ar\/wp-json\/wp\/v2\/media?parent=2090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

\n\t\t\t\t

\n\t\t\t\t\t\r\n\r\n\r\n\r\n\u0623\u0641\u0627\u0644\u0627 \u0643\u0648\u0645\u0628\u0644\u0643\u0633 ITS \u2014 \u0643\u0644\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a<\/title>\r\n\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\r\n<link rel=\"preconnect\" href=\"https:\/\/fonts.gstatic.com\" crossorigin>\r\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Almarai:wght@300;400;700;800&display=swap\" rel=\"stylesheet\">\r\n\r\n<style>\r\n:root {\r\n --navy: #0F173A;\r\n --navy-panel: #16204a;\r\n --ice-bg: #F6F8FC;\r\n --ice-panel: #FFFFFF;\r\n --royal: #2842B2;\r\n --cyan: #02F3FE;\r\n\r\n --line-dark: rgba(233,238,248,0.12);\r\n --line-dark-strong: rgba(2,243,254,0.35);\r\n --line-light: rgba(15,23,58,0.11);\r\n --line-light-strong: rgba(40,66,178,0.35);\r\n\r\n --text-dark: #E9EEF8;\r\n --text-dark-dim: #93A0C2;\r\n --text-dark-faint: #5a6690;\r\n --text-light: #0F173A;\r\n --text-light-dim: #55607a;\r\n --text-light-faint: #94a3b8;\r\n\r\n --sans: 'Almarai', ui-sans-serif, system-ui, -apple-system, sans-serif;\r\n}\r\n\r\n* { box-sizing: border-box; }\r\nbody { margin: 0; font-family: var(--sans); -webkit-font-smoothing: antialiased; direction: rtl; text-align: right; }\r\n.wrap { max-width: 1120px; margin: 0 auto; padding: 88px 32px; }\r\na { color: inherit; }\r\n\r\nsection.dark { background: var(--navy); color: var(--text-dark); }\r\nsection.light { background: var(--ice-bg); color: var(--text-light); }\r\n\r\n\/* ---------- HERO ---------- *\/\r\n.hero .wrap { padding-top: 190px; padding-bottom: 64px; }\r\n.hero-meta { font-size: 13px; font-weight: 700; letter-spacing: 0.05em; color: var(--text-dark-faint); margin-bottom: 28px; }\r\n.hero-meta b { color: var(--cyan); font-weight: 700; }\r\nh1.hero-title { font-size: clamp(32px, 4vw, 48px); line-height: 1.25; letter-spacing: -0.01em; font-weight: 800; margin: 0 0 20px; max-width: 760px; color: #fff; }\r\n.hero-sub { font-size: 16.5px; line-height: 1.7; font-weight: 300; color: var(--text-dark-dim); max-width: 600px; margin: 0; }\r\n\r\n\/* ---------- MESSAGE SECTION ---------- *\/\r\n.msg-grid { display: grid; grid-template-columns: 0.85fr 1.15fr; gap: 56px; align-items: start; }\r\n@media (max-width: 820px) { .msg-grid { grid-template-columns: 1fr; gap: 36px; } }\r\n\r\n.ceo-photo-card { position: sticky; top: 48px; }\r\n@media (max-width: 820px) { .ceo-photo-card { position: static; max-width: 280px; margin-inline: auto; } }\r\n.ceo-photo-frame { border-radius: 6px; overflow: hidden; border: 1px solid var(--line-light); box-shadow: 0 30px 70px -34px rgba(15,23,42,0.25); }\r\n.ceo-photo-frame img { width: 100%; display: block; }\r\n.ceo-caption { margin-top: 18px; text-align: center; }\r\n.ceo-name { font-size: 16px; font-weight: 700; color: var(--text-light); }\r\n.ceo-role { margin-top: 4px; font-size: 12px; font-weight: 700; letter-spacing: 0.05em; color: var(--royal); }\r\n.ceo-org { margin-top: 2px; font-size: 11px; font-weight: 700; letter-spacing: 0.05em; color: var(--text-light-faint); }\r\n\r\n.msg-body p { font-size: 16px; line-height: 1.85; color: var(--text-light-dim); font-weight: 300; margin: 0 0 22px; }\r\n.msg-body p.lede { font-size: 19px; line-height: 1.7; color: var(--text-light); font-weight: 700; }\r\n.msg-body p.pillars b { color: var(--royal); font-weight: 700; }\r\n\r\n.msg-tagline { margin: 36px 0 32px; padding: 22px 26px; border-inline-start: 4px solid var(--royal); background: #ffffff; border-radius: 4px; box-shadow: 0 16px 40px -30px rgba(15,23,42,0.2); }\r\n.msg-tagline p { margin: 0; font-size: 17px; font-weight: 700; color: var(--text-light); line-height: 1.5; }\r\n\r\n.signature { margin-top: 40px; padding-top: 28px; border-top: 1px solid var(--line-light); }\r\n.sig-word { font-size: 13px; font-weight: 700; color: var(--text-light-faint); margin-bottom: 6px; }\r\n.sig-name { font-size: 18px; font-weight: 700; color: var(--text-light); }\r\n.sig-title { margin-top: 2px; font-size: 13.5px; font-weight: 400; color: var(--text-light-dim); }\r\n\r\n\/* ---------- CLOSING CTA (dark) ---------- *\/\r\n.closing { border-radius: 6px; padding: 48px; }\r\n.dark .closing { border: 1px solid var(--line-dark-strong); background: radial-gradient(circle at 15% 20%, rgba(2,243,254,0.10), transparent 60%); }\r\n.closing h3 { font-size: 24px; margin: 0 0 12px; font-weight: 700; color: #fff; }\r\n.closing p { font-size: 15px; line-height: 1.6; max-width: 520px; margin: 0 0 28px; color: var(--text-dark-dim); font-weight: 300; }\r\n.btn-primary { background: var(--royal); color: #ffffff; font-weight: 700; font-size: 14px; padding: 13px 22px; border-radius: 3px; text-decoration: none; display: inline-block; }\r\n.closing-meta { font-size: 12px; margin-top: 18px; color: var(--text-dark-faint); }\r\n<\/style>\r\n<\/head>\r\n<body>\r\n\r\n\r\n<section class=\"dark hero\">\r\n <div class=\"wrap\">\r\n <div class=\"hero-meta\">\u0639\u0646 \u0627\u0644\u0634\u0631\u0643\u0629 \u00b7 <b>\u0643\u0644\u0645\u0629 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a<\/b><\/div>\r\n <h1 class=\"hero-title\">\u0628\u0646\u0627\u0621 \u0628\u0646\u064a\u0629 \u062a\u062d\u062a\u064a\u0629 \u0622\u0645\u0646\u0629 \u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0623\u0643\u062b\u0631 \u0630\u0643\u0627\u0621\u064b.<\/h1>\r\n <p class=\"hero-sub\">\u0643\u0644\u0645\u0629 \u0645\u0646 \u0627\u0644\u0645\u0647\u0646\u062f\u0633 \u0639\u0628\u062f \u0627\u0644\u0644\u0647 \u0627\u0644\u063a\u062f\u064a\u062f\u060c \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a \u0644\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0623\u0641\u0631\u064a\u0642\u064a\u0627\u060c \u062d\u0648\u0644 \u0631\u0624\u064a\u0629 \u0623\u0641\u0627\u0644\u0627 \u0643\u0648\u0645\u0628\u0644\u0643\u0633 ITS \u0648\u0627\u0644\u0631\u0643\u0627\u0626\u0632 \u0627\u0644\u0623\u0631\u0628\u0639 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u064a\u0647\u0627.<\/p>\r\n <\/div>\r\n<\/section>\r\n\r\n\r\n<section class=\"light\">\r\n <div class=\"wrap\">\r\n <div class=\"msg-grid\">\r\n <div class=\"ceo-photo-card\">\r\n <div class=\"ceo-photo-frame\">\r\n <img decoding=\"async\" src=\"https:\/\/avalaits.com\/wp-content\/uploads\/2026\/09\/75c2aceb-5964-437c-975c-a5a741d9e2b7.png\" alt=\"\u0627\u0644\u0645\u0647\u0646\u062f\u0633 \u0639\u0628\u062f \u0627\u0644\u0644\u0647 \u0627\u0644\u063a\u062f\u064a\u062f\u060c \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a \u2013 \u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0623\u0641\u0631\u064a\u0642\u064a\u0627\u060c \u0623\u0641\u0627\u0644\u0627 \u0643\u0648\u0645\u0628\u0644\u0643\u0633 ITS\" loading=\"lazy\" \/>\r\n <\/div>\r\n <div class=\"ceo-caption\">\r\n <div class=\"ceo-name\">\u0627\u0644\u0645\u0647\u0646\u062f\u0633 \u0639\u0628\u062f \u0627\u0644\u0644\u0647 \u0627\u0644\u063a\u062f\u064a\u062f<\/div>\r\n <div class=\"ceo-role\">\u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0627\u0644\u0625\u0642\u0644\u064a\u0645\u064a \u2013 MENA<\/div>\r\n <div class=\"ceo-org\">\u0623\u0641\u0627\u0644\u0627 \u0643\u0648\u0645\u0628\u0644\u0643\u0633 ITS<\/div>\r\n <\/div>\r\n <\/div>\r\n\r\n <div class=\"msg-body\" style=\"text-align: justify;\">\r\n <p class=\"lede\">\u0641\u064a \u0634\u0631\u0643\u0629 \u0623\u0641\u0627\u0644\u0627 \u0643\u0648\u0645\u0628\u0644\u0643\u0633 ITS\u060c \u0646\u0624\u0645\u0646 \u0628\u0623\u0646 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0644\u0627 \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u062a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0625\u062d\u062f\u0627\u062b \u0627\u0644\u062a\u062d\u0648\u0644 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u062d\u0643\u0648\u0645\u0627\u062a \u0641\u062d\u0633\u0628 \u2014 \u0628\u0644 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0628\u0646\u064a \u0645\u0633\u062a\u0642\u0628\u0644\u0627\u064b \u0623\u0643\u062b\u0631 \u0623\u0645\u0627\u0646\u0627\u064b\u060c \u0648\u0630\u0643\u0627\u0621\u064b\u060c \u0648\u062a\u0631\u0627\u0628\u0637\u0627\u064b.<\/p>\r\n \r\n <p class=\"pillars\">\u062a\u062a\u0645\u062d\u0648\u0631 \u0631\u0624\u064a\u062a\u0646\u0627 \u062d\u0648\u0644 \u0623\u0631\u0628\u0639 \u0631\u0643\u0627\u0626\u0632 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629: <b>\u0627\u0644\u0623\u0645\u0646 \u0627\u0644\u0633\u064a\u0628\u0631\u0627\u0646\u064a<\/b>\u060c <b>\u0645\u0631\u0627\u0643\u0632 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/b>\u060c <b>\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u0629<\/b>\u060c \u0648<b>\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062d\u0643\u0648\u0645\u064a<\/b>. \u0648\u062a\u064f\u0634\u0643\u0644 \u0647\u0630\u0647 \u0627\u0644\u0631\u0643\u0627\u0626\u0632 \u0645\u0639\u0627\u064b \u0645\u0646\u0638\u0648\u0645\u0629 \u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u064f\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0645\u0646 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0628\u062b\u0642\u0629\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u0631\u0648\u0646\u0629\u060c \u0648\u062a\u062d\u0642\u064a\u0642 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